{"id":212,"date":"2025-12-04T09:28:19","date_gmt":"2025-12-04T09:28:19","guid":{"rendered":"https:\/\/tohachisz.com\/?p=212"},"modified":"2026-04-14T08:17:41","modified_gmt":"2026-04-14T08:17:41","slug":"australian-market-analysis-air-compression-and-massage-belt-brands","status":"publish","type":"post","link":"https:\/\/tohachisz.com\/cs\/australian-market-analysis-air-compression-and-massage-belt-brands\/","title":{"rendered":"Anal\u00fdza australsk\u00e9ho trhu: Vzduchov\u00e9 kompresn\u00ed a mas\u00e1\u017en\u00ed p\u00e1sy Zna\u010dky"},"content":{"rendered":"

Australsk\u00fd trh se za\u0159\u00edzen\u00edmi pro osobn\u00ed zotaven\u00ed a wellness technologiemi je poh\u00e1n\u011bn vysoce aktivn\u00edm \u017eivotn\u00edm stylem v p\u0159\u00edrod\u011b a silnou kulturou fyzioterapie a sportovn\u00ed rehabilitace. Podobn\u011b jako v Severn\u00ed Americe je trh rozdvojen\u00fd: pr\u00e9miov\u00e9 \u201czotavovac\u00ed syst\u00e9my\u201d se prod\u00e1vaj\u00ed prost\u0159ednictv\u00edm velk\u00fdch maloobchodn\u00edch prodejc\u016f elektroniky a sportovn\u00edch pot\u0159eb (JB Hi-Fi, Rebel Sport, Shaver Shop), zat\u00edmco wellness produkty spot\u0159ebitelsk\u00e9 kategorie st\u00e1le v\u00edce dominuj\u00ed na australsk\u00e9m Amazonu (Amazon.com.au) a v kan\u00e1lech p\u0159\u00edm\u00e9ho prodeje spot\u0159ebitel\u016fm.<\/p>\n

N\u00ed\u017ee je uvedena komplexn\u00ed anal\u00fdza zna\u010dek a pr\u016fvodce cenami vzduchov\u00fdch kompresn\u00edch a mas\u00e1\u017en\u00edch p\u00e1s\u016f na australsk\u00e9m trhu.<\/p>\n

\n

\u010c\u00e1st I: Vzduchov\u00e9 kompresn\u00ed mas\u00e1\u017en\u00ed p\u0159\u00edstroje na nohy a kolena<\/h3>\n

V Austr\u00e1lii tato kategorie sah\u00e1 od regenera\u010dn\u00edch bot \u201cGold Standard\u201d, kter\u00e9 pou\u017e\u00edvaj\u00ed kluby AFL\/NRL, a\u017e po cenov\u011b dostupn\u00e9 mas\u00e1\u017en\u00ed p\u0159\u00edstroje na nohy pro zlep\u0161en\u00ed krevn\u00edho ob\u011bhu v dom\u00e1c\u00edch podm\u00ednk\u00e1ch.<\/p>\n

A. Pr\u00e9miov\u00e9 sportovn\u00ed a regenera\u010dn\u00ed zna\u010dky (regenera\u010dn\u00ed boty)<\/h4>\n

Zna\u010dky t\u00e9to \u00farovn\u011b jsou ur\u010deny p\u0159edev\u0161\u00edm triatlonist\u016fm, b\u011b\u017ec\u016fm a profesion\u00e1ln\u00edm sportovn\u00edm t\u00fdm\u016fm. V Austr\u00e1lii jsou ceny vy\u0161\u0161\u00ed ne\u017e v USA\/Kanad\u011b kv\u016fli dovozn\u00edm dan\u00edm a GST.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Zna\u010dka<\/strong><\/td>\nReprezentativn\u00ed modely<\/strong><\/td>\nOfici\u00e1ln\u00ed webov\u00e9 str\u00e1nky\/maloobchodn\u00ed prodejce<\/strong><\/td>\nOdhadovan\u00e9 cenov\u00e9 rozp\u011bt\u00ed AUD<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Hyperice<\/b><\/span><\/td>\nNormatec 3 Legs, Normatec Elite<\/span><\/td>\nhyperice.com.au \/ Rebel Sport<\/span><\/td>\n$1,100 - $1,900+<\/b> (Syst\u00e9m)<\/span><\/td>\n<\/tr>\n
Therabody<\/b><\/span><\/td>\nRecoveryAir JetBoots, RecoveryAir PRO<\/span><\/td>\ntherabody.com\/au<\/a> \/ JB Hi-Fi<\/span><\/td>\n$1,000 - $1,800+<\/b> (Syst\u00e9m)<\/span><\/td>\n<\/tr>\n
Air Relax<\/b><\/span><\/td>\nPlus AR-3.0, Pro AR-4.0<\/span><\/td>\nair-relax.com (Glob\u00e1ln\u00ed lo\u010f)<\/span><\/td>\n$650 - $1,200<\/b><\/span><\/td>\n<\/tr>\n
Rychl\u00fd restart<\/b><\/span><\/td>\nRegenerace, Genesis<\/span><\/td>\nrapidreboot.com (Import)<\/span><\/td>\n$1,400 - $2,200<\/b><\/span><\/td>\n<\/tr>\n
Speed Hound<\/b><\/span><\/td>\nSyst\u00e9m ProPerformance Recovery System<\/span><\/td>\nthespeedhound.com<\/span><\/td>\n$800 - $1,300<\/b><\/span><\/td>\n<\/tr>\n
MyoMaster<\/b><\/span><\/td>\nKompresn\u00ed boty MyoAir<\/span><\/td>\nmyomaster.com<\/span><\/td>\n$850 - $1,300<\/b><\/span><\/td>\n<\/tr>\n
Reathlete<\/b><\/span><\/td>\nAIR-C + Heat, mas\u00e1\u017en\u00ed p\u0159\u00edstroj na nohy<\/span><\/td>\nreathlete.com<\/span><\/td>\n$350 - $650<\/b><\/span><\/td>\n<\/tr>\n
Recovapro<\/b><\/span><\/td>\nRecovapro Air<\/span><\/td>\nrecovapro.co.uk (Glob\u00e1ln\u00ed)<\/span><\/td>\n$800 - $1 400<\/b><\/span><\/td>\n<\/tr>\n
Pulseroll<\/b><\/span><\/td>\nZotavovac\u00ed boty Pulseroll<\/span><\/td>\npulseroll.com<\/span><\/td>\n$500 - $900<\/b><\/span><\/td>\n<\/tr>\n
Flowlife<\/b><\/span><\/td>\nFlowfeet, Flowboots<\/span><\/td>\nflowlife.com<\/span><\/td>\n$600 - $1,100<\/b><\/span><\/td>\n<\/tr>\n
Spryng<\/b><\/span><\/td>\nAktivn\u00ed kompresn\u00ed z\u00e1baly (bezdr\u00e1tov\u00e9)<\/span><\/td>\nspryngme.com<\/span><\/td>\n$300 - $550<\/b><\/span><\/td>\n<\/tr>\n
Aquilo<\/b><\/span><\/td>\nKryokompresn\u00ed syst\u00e9my<\/span><\/td>\naquilosports.com<\/span><\/td>\n$2,000+<\/b> (Speci\u00e1ln\u00ed dovoz)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\n

AU Pricing Insight:<\/b> \u0160pi\u010dkov\u00e9 regenera\u010dn\u00ed syst\u00e9my (Hyperice, Therabody) p\u0159edstavuj\u00ed v Austr\u00e1lii v\u00fdznamn\u00e9 investice, p\u0159i\u010dem\u017e vlajkov\u00e9 modely \u010dasto p\u0159esahuj\u00ed $1,500 AUD<\/b>. Maloobchodn\u00edci jako nap\u0159. Obchod s holic\u00edmi strojky<\/b> a Rebel Sport<\/b> jsou kl\u00ed\u010dov\u00fdmi fyzick\u00fdmi kontaktn\u00edmi m\u00edsty pro toto zbo\u017e\u00ed s vysokou cenou.<\/p>\n<\/blockquote>\n

B. Spot\u0159ebitelsk\u00e9 wellness a e-commerce bestsellery<\/h4>\n

Tyto zna\u010dky se zam\u011b\u0159uj\u00ed na \u0161irokou populaci, kter\u00e9 ulevuj\u00ed od otok\u016f (ed\u00e9m\u016f), \u00fanavy a k\u0159e\u010dov\u00fdch \u017eil. Hlavn\u00edm kan\u00e1lem pro tyto zna\u010dky je australsk\u00fd Amazon, kter\u00fd nab\u00edz\u00ed konkurenceschopn\u00e9 ceny ve srovn\u00e1n\u00ed s m\u00edstn\u00edmi kamenn\u00fdmi obchody.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Zna\u010dka<\/strong><\/td>\nReprezentativn\u00ed modely<\/strong><\/td>\nOfici\u00e1ln\u00ed webov\u00e9 str\u00e1nky\/maloobchodn\u00ed prodejce<\/strong><\/td>\nOdhadovan\u00e9 cenov\u00e9 rozp\u011bt\u00ed AUD<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Renpho<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed p\u0159\u00edstroj na nohy, mas\u00e1\u017en\u00ed p\u0159\u00edstroj na kolena<\/span><\/td>\nAmazon.com.au \/ Renpho AU<\/span><\/td>\n$120 - $300<\/b><\/span><\/td>\n<\/tr>\n
Fit King<\/b><\/span><\/td>\nFT-009A, Mas\u00e1\u017en\u00ed p\u0159\u00edstroj na kolena s oh\u0159evem<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$100 - $250<\/b><\/span><\/td>\n<\/tr>\n
Cincom<\/b><\/span><\/td>\nVzduchov\u00fd kompresn\u00ed mas\u00e1\u017en\u00ed p\u0159\u00edstroj na nohy<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$110 - $220<\/b><\/span><\/td>\n<\/tr>\n
Quinear<\/b><\/span><\/td>\nSyst\u00e9m zotaven\u00ed nohou<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$100 - $220<\/b><\/span><\/td>\n<\/tr>\n
Bob a Brad<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed p\u0159\u00edstroj na nohy s oh\u0159evem<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$150 - $300<\/b><\/span><\/td>\n<\/tr>\n
Breo<\/b><\/span><\/td>\nKoleno 2, koleno 3<\/span><\/td>\nbreo.com.au<\/span><\/td>\n$200 - $450<\/b><\/span><\/td>\n<\/tr>\n
Komfortn\u011bj\u0161\u00ed<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed p\u0159\u00edstroj na nohy s oh\u0159evem<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$120 - $280<\/b><\/span><\/td>\n<\/tr>\n
Snailax<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed p\u0159\u00edstroj na nohy a chodidla 2 v 1<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$140 - $300<\/b><\/span><\/td>\n<\/tr>\n
Miko<\/b><\/span><\/td>\nKompresn\u00ed mas\u00e1\u017en\u00ed p\u0159\u00edstroj na nohy Aero<\/span><\/td>\nshopmiko.com (Import)<\/span><\/td>\n$200 - $450<\/b><\/span><\/td>\n<\/tr>\n
Nekteck<\/b><\/span><\/td>\nVzduchov\u00fd kompresn\u00ed mas\u00e1\u017en\u00ed p\u0159\u00edstroj na nohy<\/span><\/td>\nnekteck.com (Import)<\/span><\/td>\n$150 - $350<\/b><\/span><\/td>\n<\/tr>\n
Mountrax<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed p\u0159\u00edstroj na nohy a chodidla<\/span><\/td>\nmountrax.net<\/span><\/td>\n$150 - $300<\/b><\/span><\/td>\n<\/tr>\n
LifePro<\/b><\/span><\/td>\nVyza\u0159ovat, osov\u00e1 komprese vzduchu<\/span><\/td>\nlifeprofitness.com<\/span><\/td>\n$220 - $600<\/b><\/span><\/td>\n<\/tr>\n
Mas\u00e1\u017e v oblac\u00edch<\/b><\/span><\/td>\nShiatsu + vzduchov\u00e1 komprese<\/span><\/td>\ncloudmassage.com (Import)<\/span><\/td>\n$350 - $550<\/b><\/span><\/td>\n<\/tr>\n
Triducna<\/b><\/span><\/td>\nVzduchov\u00fd kompresn\u00ed mas\u00e1\u017en\u00ed p\u0159\u00edstroj na nohy<\/span><\/td>\ntriducna.com<\/span><\/td>\n$100 - $200<\/b><\/span><\/td>\n<\/tr>\n
Sotion<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed p\u0159\u00edstroj na nohy s oh\u0159evem<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$100 - $180<\/b><\/span><\/td>\n<\/tr>\n
Lidsk\u00fd dotek<\/b><\/span><\/td>\nReflex SOL<\/span><\/td>\nhumantouch.com (Import)<\/span><\/td>\n$450 - $800<\/b><\/span><\/td>\n<\/tr>\n
Ost\u0159ej\u0161\u00ed obraz<\/b><\/span><\/td>\nKompresn\u00ed n\u00e1vleky PowerBoost<\/span><\/td>\nCostco AU \/ Obchod s holic\u00edmi strojky<\/span><\/td>\n$200 - $400<\/b><\/span><\/td>\n<\/tr>\n
HoMedics<\/b><\/span><\/td>\nKompresn\u00ed z\u00e1baly<\/span><\/td>\nhomedics.com.au<\/span><\/td>\n$120 - $250<\/b><\/span><\/td>\n<\/tr>\n
ObusForme<\/b><\/span><\/td>\nProfesion\u00e1ln\u00ed mas\u00e1\u017en\u00ed produkty<\/span><\/td>\n(P\u0159ev\u00e1\u017en\u011b importn\u00ed\/obchodn\u00ed)<\/span><\/td>\n$150 - $300<\/b><\/span><\/td>\n<\/tr>\n
Relaxus<\/b><\/span><\/td>\nVzduchov\u00e1 mas\u00e1\u017e nohou a chodidel<\/span><\/td>\n(Import)<\/span><\/td>\n$150 - $300<\/b><\/span><\/td>\n<\/tr>\n
Dr. Scholl's<\/b><\/span><\/td>\nKompresn\u00ed n\u00e1vleky na nohy<\/span><\/td>\nChemick\u00fd sklad (Select)<\/span><\/td>\n$60 - $180<\/b><\/span><\/td>\n<\/tr>\n
Panasonic<\/b><\/span><\/td>\nReal Pro (\u0161pi\u010dkov\u00e9 stroje)<\/span><\/td>\npanasonic.com\/au<\/a><\/span><\/td>\n$1,000 - $2,500+<\/b><\/span><\/td>\n<\/tr>\n
Costway<\/b><\/span><\/td>\nVzduchov\u00fd kompresn\u00ed mas\u00e1\u017en\u00ed p\u0159\u00edstroj na nohy<\/span><\/td>\ncostway.com.au<\/span><\/td>\n$110 - $220<\/b><\/span><\/td>\n<\/tr>\n
Produkty Best Choice<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed p\u0159\u00edstroj na chodidla a l\u00fdtka<\/span><\/td>\n(Import)<\/span><\/td>\n$120 - $250<\/b><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\n

AU Pricing Insight:<\/b> \u201cSladk\u00e9 m\u00edsto\u201d pro spot\u0159ebn\u00ed mas\u00e1\u017en\u00ed p\u0159\u00edstroje na nohy v Austr\u00e1lii je mezi $120 AUD a $250 AUD<\/b>. Zna\u010dky jako nap\u0159. Renpho<\/b> a Breo<\/b> maj\u00ed zavedenou silnou m\u00edstn\u00ed distribuci, kter\u00e1 umo\u017e\u0148uje rychlej\u0161\u00ed p\u0159epravu a lep\u0161\u00ed z\u00e1ru\u010dn\u00ed podporu ve srovn\u00e1n\u00ed s \u010dist\u011b dovozov\u00fdmi zna\u010dkami.<\/p>\n<\/blockquote>\n

\n

\u010c\u00e1st II: Mas\u00e1\u017en\u00ed p\u00e1sy (pas\/z\u00e1da)<\/h3>\n

Tento trh v Austr\u00e1lii je siln\u011b ovlivn\u011bn l\u00e9k\u00e1rnami a specializovan\u00fdmi prodejnami spot\u0159ebi\u010d\u016f. Silnou pozici zde maj\u00ed n\u011bmeck\u00e9 a americk\u00e9 zna\u010dky.<\/p>\n

A. Technick\u00e9 a wellness zna\u010dky (teplo, vibrace, EMS, \u010derven\u00e9 sv\u011btlo)<\/h4>\n

Zna\u010dky v tomto odv\u011btv\u00ed si konkuruj\u00ed technick\u00fdmi specifikacemi a \u010dasto se prod\u00e1vaj\u00ed spole\u010dn\u011b se zdravotnick\u00fdmi prost\u0159edky v obchodech jako Chemist Warehouse nebo Shaver Shop.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Zna\u010dka<\/strong><\/td>\nReprezentativn\u00ed modely<\/strong><\/td>\nOfici\u00e1ln\u00ed webov\u00e9 str\u00e1nky\/maloobchodn\u00ed prodejce<\/strong><\/td>\nOdhadovan\u00e9 cenov\u00e9 rozp\u011bt\u00ed AUD<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Hyperice<\/b><\/span><\/td>\nVenom 2 zp\u011bt, Venom Go<\/span><\/td>\nhyperice.com.au<\/span><\/td>\n$350 - $500<\/b><\/span><\/td>\n<\/tr>\n
Therabody<\/b><\/span><\/td>\nRecoveryTherm zp\u011bt<\/span><\/td>\ntherabody.com\/au<\/a><\/span><\/td>\n$300 - $550<\/b><\/span><\/td>\n<\/tr>\n
SKG<\/b><\/span><\/td>\nW7, W9 Pro (EMS + Heat)<\/span><\/td>\nskg.com \/ Amazon AU<\/span><\/td>\n$150 - $350<\/b><\/span><\/td>\n<\/tr>\n
Beurer<\/b><\/span><\/td>\nEM38, \u0159ada HK (tepeln\u00fd p\u00e1s)<\/span><\/td>\nObchod s holic\u00edmi pot\u0159ebami \/ Myer<\/span><\/td>\n$80 - $200<\/b><\/span><\/td>\n<\/tr>\n
Dr-Ho's<\/b><\/span><\/td>\nTrojit\u00fd z\u00e1dov\u00fd p\u00e1s<\/span><\/td>\ndrhonow.com.au<\/span><\/td>\n$250 - $450<\/b><\/span><\/td>\n<\/tr>\n
Komfortn\u011bj\u0161\u00ed<\/b><\/span><\/td>\nVyh\u0159\u00edvac\u00ed podlo\u017eka s mas\u00e1\u017en\u00edm p\u00e1sem<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$80 - $150<\/b><\/span><\/td>\n<\/tr>\n
Renpho<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed p\u0159\u00edstroj na z\u00e1da s oh\u0159evem<\/span><\/td>\nRenpho AU<\/span><\/td>\n$80 - $180<\/b><\/span><\/td>\n<\/tr>\n
LifePro<\/b><\/span><\/td>\nAllevaRed Pro (\u010derven\u00e9 sv\u011btlo)<\/span><\/td>\nlifeprofitness.com<\/span><\/td>\n$220 - $450<\/b><\/span><\/td>\n<\/tr>\n
HoMedics<\/b><\/span><\/td>\nVibra\u010dn\u00ed mas\u00e1\u017en\u00ed p\u00e1s<\/span><\/td>\nhomedics.com.au<\/span><\/td>\n$60 - $140<\/b><\/span><\/td>\n<\/tr>\n
\u010cist\u00e9 obohacen\u00ed<\/b><\/span><\/td>\nTerapeutick\u00fd p\u00e1s PurePulse Pro<\/span><\/td>\n(Import)<\/span><\/td>\n$120 - $220<\/b><\/span><\/td>\n<\/tr>\n
Ost\u0159ej\u0161\u00ed obraz<\/b><\/span><\/td>\nZklid\u0148uj\u00edc\u00ed teplo (v\u00e1\u017een\u00e9)<\/span><\/td>\nBig W \/ Spotlight<\/span><\/td>\n$100 - $200<\/b><\/span><\/td>\n<\/tr>\n
Sunbeam<\/b><\/span><\/td>\nTepl\u00fd a studen\u00fd z\u00e1bal FlexTemp<\/span><\/td>\nHarvey Norman \/ Good Guys<\/span><\/td>\n$70 - $130<\/b><\/span><\/td>\n<\/tr>\n
TensCare<\/b><\/span><\/td>\nOVA Therma Belt<\/span><\/td>\n(Import)<\/span><\/td>\n$60 - $110<\/b><\/span><\/td>\n<\/tr>\n
Slendertone<\/b><\/span><\/td>\nT\u00f3novac\u00ed p\u00e1s na b\u0159icho (EMS)<\/span><\/td>\nObchod s holic\u00edmi strojky<\/span><\/td>\n$250 - $400<\/b><\/span><\/td>\n<\/tr>\n
P\u00e1s Flex Belt<\/b><\/span><\/td>\nFlex Belt (EMS)<\/span><\/td>\n(Import)<\/span><\/td>\n$300 - $550<\/b><\/span><\/td>\n<\/tr>\n
PlayMakar<\/b><\/span><\/td>\nElektrick\u00fd svalov\u00fd stimul\u00e1tor SPORT<\/span><\/td>\n(Import)<\/span><\/td>\n$150 - $300<\/b><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

B. \u017divotn\u00ed styl a obecn\u00e9 mas\u00e1\u017en\u00ed zna\u010dky<\/h4>\n

Tyto v\u00fdrobky jsou \u010dasto prezentov\u00e1ny jako d\u00e1rkov\u00e9 p\u0159edm\u011bty nebo zimn\u00ed komfortn\u00ed dopl\u0148ky, kter\u00e9 jsou b\u011b\u017en\u011b dostupn\u00e9 v obchodech s b\u011b\u017en\u00fdm zbo\u017e\u00edm.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Zna\u010dka<\/strong><\/td>\nReprezentativn\u00ed modely<\/strong><\/td>\nOfici\u00e1ln\u00ed webov\u00e9 str\u00e1nky\/maloobchodn\u00ed prodejce<\/strong><\/td>\nOdhadovan\u00e9 cenov\u00e9 rozp\u011bt\u00ed AUD<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Snailax<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed p\u00e1s s vyh\u0159\u00edv\u00e1n\u00edm<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$70 - $140<\/b><\/span><\/td>\n<\/tr>\n
ObusForme<\/b><\/span><\/td>\nPodp\u011bra op\u011bradla (mas\u00e1\u017e)<\/span><\/td>\n(Import)<\/span><\/td>\n$80 - $180<\/b><\/span><\/td>\n<\/tr>\n
Relaxus<\/b><\/span><\/td>\nVibra\u010dn\u00ed mas\u00e1\u017en\u00ed p\u00e1s<\/span><\/td>\n(Import)<\/span><\/td>\n$60 - $120<\/b><\/span><\/td>\n<\/tr>\n
Wahl<\/b><\/span><\/td>\nVyh\u0159\u00edvan\u00fd mas\u00e1\u017en\u00ed z\u00e1bal<\/span><\/td>\nObchod s holic\u00edmi strojky<\/span><\/td>\n$60 - $120<\/b><\/span><\/td>\n<\/tr>\n
Owleys<\/b><\/span><\/td>\nChytr\u00fd mas\u00e1\u017en\u00ed p\u00e1s<\/span><\/td>\nowleys.com (Glob\u00e1ln\u00ed z\u00e1silka)<\/span><\/td>\n$80 - $150<\/b><\/span><\/td>\n<\/tr>\n
InvoSpa<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed p\u0159\u00edstroj na z\u00e1da (z\u00e1bal)<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$60 - $130<\/b><\/span><\/td>\n<\/tr>\n
Naipo<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed p\u0159\u00edstroj na z\u00e1da\/p\u00e1s<\/span><\/td>\n(Import)<\/span><\/td>\n$70 - $150<\/b><\/span><\/td>\n<\/tr>\n
Zyllion<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed pol\u0161t\u00e1\u0159 na z\u00e1da<\/span><\/td>\n(Import)<\/span><\/td>\n$90 - $200<\/b><\/span><\/td>\n<\/tr>\n
Breo<\/b><\/span><\/td>\niBack (p\u0159enosn\u00fd)<\/span><\/td>\nbreo.com.au<\/span><\/td>\n$150 - $300<\/b><\/span><\/td>\n<\/tr>\n
Hot Poc<\/b><\/span><\/td>\nOpakovan\u011b pou\u017eiteln\u00fd tepeln\u00fd p\u00e1s<\/span><\/td>\n(Import)<\/span><\/td>\n$30 - $70<\/b><\/span><\/td>\n<\/tr>\n
Kouzeln\u00e1 ta\u0161ka<\/b><\/span><\/td>\nTepeln\u00e9 z\u00e1baly<\/span><\/td>\n(Dovoz\/ekvivalenty v AU)<\/span><\/td>\n$25 - $60<\/b><\/span><\/td>\n<\/tr>\n
Hangsun<\/b><\/span><\/td>\nVyh\u0159\u00edvac\u00ed podlo\u017eka s mas\u00e1\u017e\u00ed<\/span><\/td>\n(Import)<\/span><\/td>\n$50 - $100<\/b><\/span><\/td>\n<\/tr>\n
Villsure<\/b><\/span><\/td>\nVyh\u0159\u00edvan\u00fd mas\u00e1\u017en\u00ed p\u00e1s<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$50 - $100<\/b><\/span><\/td>\n<\/tr>\n
Arris<\/b><\/span><\/td>\nElektrick\u00fd vyh\u0159\u00edvac\u00ed mas\u00e1\u017en\u00ed p\u00e1s<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$60 - $110<\/b><\/span><\/td>\n<\/tr>\n
Com1950s<\/b><\/span><\/td>\nVibra\u010dn\u00ed mas\u00e1\u017en\u00ed p\u00e1s<\/span><\/td>\n(Import)<\/span><\/td>\n$40 - $80<\/b><\/span><\/td>\n<\/tr>\n
Viktor Jurgen<\/b><\/span><\/td>\nRu\u010dn\u00ed mas\u00e1\u017en\u00ed p\u0159\u00edstroje\/mas\u00e1\u017en\u00ed p\u0159\u00edstroje na z\u00e1da<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$60 - $130<\/b><\/span><\/td>\n<\/tr>\n
Resteck<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed p\u0159\u00edstroj na krk a z\u00e1da<\/span><\/td>\nAmazon.com.au<\/span><\/td>\n$70 - $160<\/b><\/span><\/td>\n<\/tr>\n
Nursal<\/b><\/span><\/td>\nP\u00e1sek s jednotkou TENS<\/span><\/td>\n(Import)<\/span><\/td>\n$70 - $140<\/b><\/span><\/td>\n<\/tr>\n
HealthmateForever<\/b><\/span><\/td>\nTENS\/EMS p\u00e1s<\/span><\/td>\n(Import)<\/span><\/td>\n$150 - $300<\/b><\/span><\/td>\n<\/tr>\n
Costway<\/b><\/span><\/td>\nMas\u00e1\u017en\u00ed p\u00e1s \/ ze\u0161t\u00edhluj\u00edc\u00ed p\u00e1s<\/span><\/td>\ncostway.com.au<\/span><\/td>\n$60 - $110<\/b><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n

AU Pricing Insight:<\/b> Australsk\u00fd trh d\u00e1v\u00e1 p\u0159ednost zaveden\u00fdm evropsk\u00fdm a americk\u00fdm zna\u010dk\u00e1m, jako jsou nap\u0159. Beurer<\/b>, Sunbeam<\/b>, a HoMedics<\/b> pro vyh\u0159\u00edv\u00e1n\u00ed a mas\u00e1\u017en\u00ed p\u00e1sy, jejich\u017e ceny se obecn\u011b pohybuj\u00ed mezi $70 - $200 AUD<\/b>. P\u00e1sy EMS ve stylu \u201cJak je vid\u011bt v televizi\u201d (nap\u0159. Slendertone, Dr-Ho's) jsou ve vy\u0161\u0161\u00ed cenov\u00e9 hladin\u011b ($250+ AUD<\/b>).<\/p>\n<\/blockquote>\n

\n

\ud83c\udf0f Hlavn\u00ed charakteristiky australsk\u00e9ho trhu<\/h3>\n
    \n
  1. \n

    Vliv \u201cPhysio\u201d:<\/b> Australan\u00e9 maj\u00ed vysokou m\u00edru vyu\u017e\u00edv\u00e1n\u00ed fyzioterapie. Zna\u010dky, kter\u00e9 se zdaj\u00ed b\u00fdt \u201cl\u00e9ka\u0159sk\u00e9\u201d nebo jsou skladem v l\u00e9k\u00e1rn\u00e1ch (jako nap\u0159. Beurer<\/b> a Omron<\/b>) nebo ve specializovan\u00fdch obchodech s osobn\u00ed hygienou (Obchod s holic\u00edmi strojky<\/b>) se t\u011b\u0161\u00ed v\u011bt\u0161\u00ed d\u016fv\u011b\u0159e a vy\u0161\u0161\u00ed cen\u011b.<\/p>\n<\/li>\n

  2. \n

    N\u00e1klady na dovoz:<\/b> Spot\u0159ebitel\u00e9 jsou zvykl\u00ed platit \u201caustralskou da\u0148\u201d - pr\u00e9miov\u00e1 elektronika \u010dasto stoj\u00ed o 20-30% v\u00edce, ne\u017e by odpov\u00eddalo p\u0159\u00edm\u00e9mu p\u0159epo\u010dtu na USD kv\u016fli logistice p\u0159epravy a GST.<\/p>\n<\/li>\n

  3. \n

    Dominance maloobchodn\u00edch prodejc\u016f:<\/b> Na rozd\u00edl od USA, kde je Amazon standardem, se austral\u0161t\u00ed spot\u0159ebitel\u00e9 st\u00e1le ve velk\u00e9 m\u00ed\u0159e spol\u00e9haj\u00ed na fyzick\u00e9 maloobchodn\u00ed \u0159et\u011bzce, jako je nap\u0159. JB Hi-Fi<\/b>, Harvey Norman<\/b>, Rebel Sport<\/b>, a Obchod s holic\u00edmi strojky<\/b> pro polo\u017eky s vysokou hodnotou, jako jsou boty pro zotaven\u00ed. Nicm\u00e9n\u011b, Amazon.com.au<\/b> rychle obsazuje trh s wellness za\u0159\u00edzen\u00edmi pod $300 AUD (Renpho, Comfier).<\/p>\n<\/li>\n<\/ol>\n

    Chcete, abych analyzoval konkr\u00e9tn\u00ed distribu\u010dn\u00ed kan\u00e1ly (online vs. kamenn\u00e9 obchody) pro tyto zna\u010dky v Austr\u00e1lii?<\/p>","protected":false},"excerpt":{"rendered":"

    The Australian market for personal recovery devices and wellness technology is driven by a highly active outdoor lifestyle and a strong culture of physiotherapy and sports rehabilitation. Similar to North America, the market is bifurcated: premium “Recovery Systems” are sold through major electronics and sports retailers (JB Hi-Fi, Rebel Sport, Shaver Shop), while consumer-grade wellness […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,39],"tags":[],"class_list":["post-212","post","type-post","status-publish","format-standard","hentry","category-all","category-blogs"],"acf":[],"_links":{"self":[{"href":"https:\/\/tohachisz.com\/cs\/wp-json\/wp\/v2\/posts\/212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tohachisz.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tohachisz.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tohachisz.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tohachisz.com\/cs\/wp-json\/wp\/v2\/comments?post=212"}],"version-history":[{"count":4,"href":"https:\/\/tohachisz.com\/cs\/wp-json\/wp\/v2\/posts\/212\/revisions"}],"predecessor-version":[{"id":1300,"href":"https:\/\/tohachisz.com\/cs\/wp-json\/wp\/v2\/posts\/212\/revisions\/1300"}],"wp:attachment":[{"href":"https:\/\/tohachisz.com\/cs\/wp-json\/wp\/v2\/media?parent=212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tohachisz.com\/cs\/wp-json\/wp\/v2\/categories?post=212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tohachisz.com\/cs\/wp-json\/wp\/v2\/tags?post=212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}